Why do 10 people on Instagram follow the same accounts, but the feed is different? Understanding how the artificial intelligence of Instagram works.
Instagram uses an algorithm that analyzes actions from an account on a social network. Based on the results of the analysis, a feed of publications suitable for a person is formed for the profile. The news feed differs among network visitors, because it is based on a number of factors.
HUMAN INTERESTS – Instagram promotes posts on topics of interest to the user. They are defined by tags, geolocation and text for publications.
INTERACTION WITH ACCOUNT – there are profiles that a person views more often than others: relatives, friends or favorite bloggers. Previously, the feed will display posts from accounts with which the algorithm has noticed a lot of interactions.
ACTIVITY IN PEOPLE'S PROFILES—the algorithm takes into account likes and comments in accounts visited by people NUMBER OF SUBSCRIPTIONS—the variety of posts in the feed is determined by the number of followers from the account
FREQUENCY OF USE OF THE APP — the algorithm will determine popular posts by likes, comments and display them at the beginning of the feed
BEHAVIOR – analysis determines where a person is viewing news: in the feed or in accounts, and distributes publications so that the user spends more time in the application.
MOOD OF COMMENTS – even this is controlled by the algorithm. With negative comments, the coverage of posts in your account will drop and fewer people will see them. To increase the number of interested users, follow the rules. I will describe them below.
Create a creative profile header. This is the first thing a person who opens an Instagram profile sees. Describe how the publication of the account will be useful to the user and back it up with facts about yourself or the company.
Visitors to the Instagram page take into account the information from the header when subscribing to an account. Regularly publish posts and stories on your account. If there is a break in posting, the Instagram algorithm will see a decline in views and likes, consider the profile uninteresting, and stop recommending it to users. Instagram limits the number of publications: for a new account – 2 posts per day, for an account from 6 months – 10 per day.
Do not forget to post personal photos and fix thoughts. People love to look into someone else's life and discuss the innermost, personal. Share your personal experiences with the audience and win its trust and support. Communicate and involve the audience in the discussion. Ask about the interests of the audience, write useful posts and organize contests, polls. Ask for feedback at the end of the text. Participate in discussions on accounts with similar content. These profiles collect the target audience for your account. You can also use some web apps to view Instagram anonymously.
Use the right hashtags. There will be no benefit from millionaires: the publication will be “thrown” to the end of the list. Illiterate non-topic hashtags won't work either. Do's and Don'ts:
DO NOT use "artificial" likes and comments: it's useless! The surge in activity on the account will turn into a recession. The Instagram algorithm will notice a violation in this.
DO NOT USE bots and fake followers. They will lie "dead weight" and harm the account.
