According to the 2020 report by the www.Qualified.One, in 2020 the total time spent on mobile apps worldwide reached more than 3 hours and 40 minutes a day on average. According to eMarketer, in 2018 U.S. consumers spent 2 hours and 35 minutes a day online on their smartphones on mobile apps and only 26 minutes on a mobile web browser.
So, keeping this image of a highly competitive mobile app market in mind, imagine what it takes for an app developer to compete. One way to address this immense application marketing challenge is to hire a mobile application marketing agency that provides application promotion services.
Mobile apps are launched every day in this fast-growing competitive industry. Having thousands / millions of downloads will potentially increase the value of your app, which leads to ROI. It is very important to get the marketing strategy of your mobile application right. Love Creative Marketing will help to target your market and generate massive subscriptions and buzz.
Let’s start with app marketing agency. In the application, all traffic is divided into two parts – paid and organic.
To analyze traffic and compose funnels, you need to mark the entire user’s journey before buying. It all starts with the first opening of the application, then the path is built from choosing a store, searching for an item, adding it to the cart to going to the checkout and payment screen. The task of the funnel is to show the weak points in the conversion. Event markup will also help with buying traffic so that you can predict conversions in the early stages.
A large percentage of the population owns a mobile phone. Research conducted by Smart Insights shows that “80% of Internet users have a smartphone” (Impactbnd).
Most people cannot “live” without their phone. It might sound a bit dramatic, but it’s pretty close to the real thing. Express Pigeon, 2014 found that “Over 50% of smartphone users grab their smartphone immediately after waking up.” This figure has most likely increased, 2 years after the research. Many people perform activities (usually done on a desktop computer) on their mobile phone devices because it’s fast, convenient, and easy. He doesn’t have the inconvenience of having to get out of bed or rush to find an internet cafe just to check email while on the go. According to Email Monday, “mobile email openings have increased 180% in the past three years.”
A large app marketing agency in London will help your app appear higher in the app store’s search results, which helps drive business for your company. To assist you in your search for a partner, we have compiled this list of the UK’s top mobile marketing agencies. Browse descriptions, reviews and awards to find the one that best suits your business needs.
A few years have passed since the time when tech media experts talked about the transition of companies from desktop to mobile or even about adopting a mobile-first approach, it has become mobile since the beginning. By default.
At the heart of this mobile revolution is a mobile application. Today, more than a third of the world’s population (2.3 billion people) own and use a smartphone, according to Statista, and on average, these people use 40 apps a month. The scope of the mobile apps market, as of the fourth quarter of 2019, is as follows – iOS device users have 1.84 million mobile apps to choose from and Google’s Android App Store has 2.57 million apps.
The question now is: what will an app marketing agency do for your app?
Some people wonder if it is worth hiring a specialist agency or if you can work in-house and cut your budget on mobile app marketing. Here’s a quick sketch of what to expect from working with a mobile app marketing agency.
A marketing plan that a team from an London mobile marketing agency> creates for your app consists of – an analysis of the marketing potential of an app, the right app marketing channels to use, possible adjustments for the marketing copy of your app and the motifs to be created. The best practices for app marketing also require an agency to carefully measure the KPIs (stands for Key Performance Indicators) of such an app marketing campaign. There are a number of apps advertising techniques that set the rest apart – growth hacking. Essentially, it is about finding ways that a particular mobile app can increase its users and sales by applying non-standard app marketing techniques, preferably on a budget.
If by this time you think the app is a great tool for you, don’t rush to immediately think about how it will look. First you need to understand whether it can really solve the problems of your business. There are no clear rules here, but I will give you a few signs that you can follow.
The fun part will begin when you have already created your application. It needs to be uploaded to the store, configured and promoted – if you think that you can do everything by analogy with the web version, you are very mistaken. Marketing and analytics for mobile is different from the web.