Marketing Data Analyst

Marketing Data Analyst jobs at Big-Data.digital

Marketing Data Analyst

$ Not disclosed

GENERAL SUMMARY: The Marketing Data Analyst is responsible for collecting, analyzing and reporting metrics and results connected to measurable marketing initiatives including local/service line programs, brand initiatives, communication messaging, social/digital campaigns, website analytics, physician liaison activities and experiments. The ideal candidate will have a proven track record for analyzing and deriving insights from data. This position will support Marketing, Communications and Physician Liaison leadership in the analysis of data and make recommendations to activate insights, including recommendations on whether to stop, change or increase investment in marketing activities.


ESSENTIAL DUTIES:


  • Use campaign data to formulate analysis and recommendations for campaign optimization across a spectrum of paid, earned and owned media.
  • Maintain ROI / metrics dashboards linked to financial drivers of business.
  • Work in collaboration with Marketing Data Analytics leadership to set up experiments and select and define key performance indicators for control and test cells. Analyze results and develop recommendations. Identify opportunities to modify plans as needed.
  • Support and use CRM/PRM systems. Compile data feeds and upload into systems. Work with marketing and physician liaison leaders to analyze new approaches and campaigns, informing leaders on program results. Identify and prioritize targeted consumers and physicians. Run reports and analyze results; share insights with marketing, communications and physician liaison teams.
  • Analyze internal and external encounter/claims data to identify areas of business opportunity.
  • Trend, track and analyze consolidated marketing and communications annual budget. Perform ad hoc analysis as needed.
  • Perform ad-hoc data analysis using a consumer segmentation model.
  • Help prepare informative and well-organized presentations showcasing insights and recommendations supported by data; know how to tell a “story” with data and insights.

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Published 2021-09-02

Beaumont Services Center looks for a Marketing Data Analyst in Southfield, MI 48034 location.

How much Data Analyst Jobs professional earns at Beaumont Services Center?

The proposed salary for Data Analyst Jobs position at Beaumont Services Center is Not disclosed.

Marketing Data Analyst responsibilities at Beaumont Services Center

According to the common industry standard, Data Analyst Jobs specialist is in charge for the following activities.

Required Data Analyst Jobs qualifications at Beaumont Services Center

To be disscussed with candidate